The Ad Agency was hired by the Committee to Re-Elect Tony Williams to develop and produce a campaign consisting of branding, signage, and promotional giveaways. The agency developed a powerful brand and message including promotional water bottles with specific instructions on how to vote for Mayor Williams. The campaign was unveiled at a fundraiser organized and produced by The Ad Agency. The campaign proved to be a success for the re-elected Mayor, and included story features on several network newscasts prior to Election Day.