• Market/Competitor Research
• Strategic Marketing Plan
• Brand Identity
• Print, Transit, Broadcast and
Online Media Buy
• Public Relations
The University System of the District of
Columbia launched the most aggressive
effort in the history of the university to
promote itself. The series of print, transit,
broadcast and online ads was designed
to highlight the substantial changes
taking place at UDC, as well as improve
the school’s image in the community and
raise awareness/enrollment.