When Hidden Valley resort hired The Ad Agency to create a successful marketing communications campaign, they were struggling with an image problem. Consumers believed it was a one-season resort rather that an allseason resort. The primary target of the campaign was the more sophisticated families throughout Pennsylvania, Ohio and the Washington D.C. metropolitan area.

We decided to use strong 4-color illustrations to convey the different seasons, and all that Hidden Valley had to offer — a beautiful 18-hole golf course, brilliant autumn foliage and lots of snow skiing. These graphics were used in newspaper, magazine and billboard advertising, brochures, and beautiful posters which were sold at the resort. We also developed a radio campaign to reach our target audience. In a three-month period, resort traffic increased dramatically, phone inquiries rose 600% and in six months sales totaled $30 million. Our campaign won two of Professional Builder Magazine’s prestigious Target Awards for the Best Campaign and the Best magazine ad.

Our public relations campaign consisted of creating a 4-color newsletter detailing all of the activities at the resort, signage, and special events planning. One of our most successful events was a golf tournament weekend at the resort with more than 3,000 attendees. In addition to marketing the resort, we developed a marketing campaign to sell the new single family homes and condominiums on the mountain.