When the press coverage on the DC real estate market turned negative, RCP Development Company hired The Ad Agency to generate a buzz and garner positive coverage on their latest luxury condominium project in downtown DC, Ten Ten Mass.

A key component of The Ad Agency’s public relations work was finding the right reporter at the right time, and providing them with a unique spin on the Ten Ten Mass story as well as details about the market unavailable elsewhere.

The Ad Agency quickly secured stories in local publications, such as The Washington Business Journal, The Washington Post, Washington Spaces, The Gazette, Smart CEO, The Washington Times and Capitol File.

Thanks to The Ad Agency’s speedy strategic public relations, Ten Ten Mass was nearly sold out almost a year before unit delivery.