When the Washington Convention and Visitor’s Association (WCVA) merged with the DC Committee to promote Washington, they formed the Washington DC Convention and Tourism Corporation (WCTC). The Ad Agency developed the strategic plan to meet their objectives of promoting the new Washington Convention Center and marketing Washington, DC as a fun, safe and interesting city. Elements of the plan included a special advertising newspaper insert, a brochure promoting the new Convention Center, print ads, direct mail, and trade show exhibit design.