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Brand Unveiled, Website Launched!


  • Market/Competitor Research
  • Strageic Marketing Plan
  • Brand Identity
  • Website design
  • Public Relations
The Ad Agency was hired to design and produce the new Fletcher, Heald & Hildreth logo, brand and website. The new site is slick, attractive, easy to navigate, informative, and all the good things that a law firm website should be. It introduces Fletcher, Heald & Hildreth, and lets you know who they are and what they can do.

You can read about the current team of lawyers and the firm’s history. (They’ve been around for 74 years, almost as long as the FCC.) On the home page we’ve included interesting factoids about each of the attorneys. One factoid per viewjust hit refresh to see a different one. Once you get started, it’s hard to stoplike eating peanuts.

It’s got nice photos of everyone. We debated what the photos should look like. Should they pose in faux meetings or courtroom dioramas, looking brutally hard-nosed yet supremely reasonable? Should they emphasize their softer side, dressing up in recreational garb (wetsuits? cycling outfits? camo?)? Should they pose in non-office settings, looking tanned, rested, and ready? We went with down-to-earth, the way they really look — except in person they are in full color.

The website has links to their blog and their informative publications, the Memo to Clients and FHH Telecom Law. The front page also includes the headlines from their most recent blog postings, in the unlikely event that you haven’t seen them elsewhere.



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Explore Destination Baltimore

  • Market/Competitor Research
  • Strageic Marketing Plan
  • Brand Identity
  • Website design
  • Public Relations
Hotel management companies are taking a different approach to marketing themselves online.
Aside from the individual efforts of the respective brands, management companies are now playing larger roles to help increase the number of bookings.

That’s why PM Hospitality Strategies hired The Ad Agency to provide market/competitor research, a strategic marketing plan, a powerful new website and public relations.

Cluster sites such as Destination Baltimore (www.baltimorebwiairporthotels.com) are geared towards transforming web surfers into hotel guests. These sites provide information on premier area hotels, nearby attractions and upcoming events while outlining the best deals, specials and packages that may be next to impossible to find on the brand sites.

Visitors to the Destination Baltimore website (hotels include: Aloft BWI Airport, Hilton Baltimore BWI Airport, Homewood Suites by Hilton Baltimore/Arundel Mills, Hilton Garden Inn Baltimore/Arundel Mills) will be greeted with dynamic visuals of the area, hotel information, vibrant photo galleries, and a listing of current specials and packagesall presented in a way that users will find more welcoming and easier to navigate than a conventional hotel website.

To kick off the site’s launch, visitors have the ability to win various prizes including a weekend getaway.

There is more to come, so visit the site often for giveaways, specials, and the best deals on premier hotels in the Baltimore, MD/Washington, DC area.

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Destination Baltimore Giveaway

Big Holiday Giveaway!


This holiday season Destination Baltimore is giving away big prizes to our new online friends. For a chance to win: follow Destination Baltimore on twitter, like them on Facebook, or sign up for their email list. Or do all three to triple your chance to win.




Destination Baltimore Website
Visit Destination Baltimore on Twitter
Visit Destination Baltimore on Facebook



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Since 1982 The Ad Agency has been recognized as one of the pre-eminent full service research, marketing, advertising, design, and public relations firms serving a regional, national, and international client base. As an aggressive and agile firm, The Ad Agency believes in the fundamentals of communication strategies and has developed a reputation for effective, on-target marketing. Working with clients such as The US Dept. of Transportation, Destination DC, Hotel Association, American Express, The Washington Convention Center, as well as many other hotels, restaurants, resorts and government agencies, The Ad Agency is known for building and positioning brands and maximizing the exposure and results for their clients.

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