Administrative Services Modernization Program (ASMP)
The AD Agency’s diverse capabilities
were applied to the planning, developing and executing of the five-year ASMP Educational Outreach Program for the District government’s largest cross-agency business transformation initiative. This major initiative employed a new business model for serving the District residents and businesses. It improves internal systems, stream-lines processes and policies in every agency, and helped fulfill Mayor Williams’ overall goal of “Making Government Work.”
The AD Agency developed a comprehensive cross agency marketing plan which included: branding, theming, public affairs, web site development and management, e-newsletters, employee surveys, and agency-specific collateral.