Dulles Town Center
Convincing the people of Virginia to change their shopping habits and head west to the new Dulles Town Center was an interesting assignment. Establishing a strategic marketing plan, a brand personality, and driving home an “easier shopping” message had to be accomplished. In an area with many malls, The Ad Agency also had to bring some freshness and humanity to this competitive category. All media was involved: print, radio, website, in-store promotions, direct mail and public relations.