Greater Washington Board of Trade

• Strategic Marketing Plan
• Logo/Branding Campaign
• Website Design
• Media Buying
• Print, Radio, Online, Billboard
• Advertising Campaign

How do you motivate passive commuters to click on a website, become activists, write letters, send emails and voice opinions at meetings?
Using a little “Human Contact,” we
developed a print, internet, radio and outdoor campaign that drove angry commuters into action. We also named the brand, designed the logo and built the website. The results were dramatic.