University System of the District of Columbia

UDC ad, University ad transit ad for UDC, university ad agency University AD, UDC AD University of the District of Columbia UDC AD Campaign University of the District of Columbia UDC AD Campaign University of the District of Columbia UDC AD Campaign, Allen Sessoms
Client

University System of the District of Columbia

Category
Campaigns
About This Project
  • Market/Competitor Research
  • Strategic Marketing Plan
  • Brand Identity
  • Print, Transit, Broadcast and
       Online Media Buy
  • Public Relations

 

Radio Commercial:

 

The University System of the District of Columbia launched the most aggressive effort in the history of the university to promote itself. The series of print, transit, broadcast and online ads was designed to highlight the substantial changes taking place at UDC, as well as improve the school’s image in the community and raise awareness/enrollment.