The AD Agency attends La Fleur’s 2017 Lottery Symposium

La Fleur’s 2017 Lottery Symposium, co-hosted by DC Lottery

The AD Agency attends La Fleur’s 2017 Lottery Symposium

The theme of the symposium was “Lottery Content Innovators” and attendees examined the role of content innovation for the $300 billion global lottery industry.
While digital is the fastest growing channel, most U.S. lotteries are prohibited from selling online. Speakers examined how lotteries can innovate with traditional products, “instant-ified” products—e-instants, ITGs, 2nd chance, and mobile apps—all of which are helping to reboot traditional lottery marketing and improve the bottom line.
The D.C. Lottery co-hosted the conference.