Cable in the Classroom is a public
service arm of America’s cable industry.
Participants include more than 50 cable
companies from CNN to the Disney
Channel to MTV. Their aim is to bring
commercial-free programming on a
vast variety of subjects into America’s
classrooms at no cost to the schools. They
received extremely positive feedback from
their members on the ads we produced,
and the greatest number of requests for
material they had ever experienced.