The Ad Agency Spring 2012 Newsletter

Beasley Real Estate, The Hottest New Real Estate Brokerage Firm,
Hires The Ad Agency to Create Cutting Edge Website.

No other firm operates using the "client first, brand second" model and no other real estate website keeps visitors engaged, informed and impressed like beasleyre.com.

The new website features an easy to use layout that differentiates itself through the use of large imagery, a clean navigation and simple point and click functionality. The latest market reports, a property search featuring current listings, area news and information on individual agents are all one click away, while the Beasley Neighborhood Blog connects you with the Facebook pages of DC’s hottest neighborhoods.

Beasleyre.com provides constant Facebook and Twitter feeds on each page so you never miss a beat. The site also has many more cutting edge surprises to come and serves as an additional way to receive information on freebies such as Beasley Bagel Day.

Beasley Real Estate—a full service, carriage-trade real estate firm with a global reach and based in Washington DC—was created by Jim Bell (former top producer at Washington Fine Properties), Trent Heminger (former top producer at TTR Sotheby’s International Realty) and David B. Pollin, (co-founder of The Buccini/Pollin Group).

Visit and bookmark www.beasleyre.com today.

The 2012 Chinese New Year Parade in DC was a Huge Succes!
Get Involved and Ready for the Year of the Snake on February 10, 2013!

For the first time in over 38 years The Chinese Consolidated Benevolent Association (CCBA) reached out to an advertising agency for marketing, organizing and gaining sponsors for the Chinese New Year Parade. Our goal at that point was simple: Have the Chinese New Year Parade become more like the Macy’s Thanksgiving Day Parade and become THE event in DC that promotes DC and all it has to offer.

Our efforts gained the event the most media attention and attendance it has ever seen. All media outlets internationally and locally covered the parade including segments on NBC, front page coverage in The Washington Post, international coverage by the NBA, Voice of America and many others.

Join in the fun and get ready for next year's parade on February 10, 2013! www.chineseparadedc.com.

AD Agency Sponsors Foundation Fighting Blindness

The Ad Agency is sponsoring the Foundation Fighting Blindness Visionwalk for the third consecutive year.

This year’s event will be held on Saturday, May 5th at 8:45am at Brown’s Chapel Park in Reston, Virginia.

Join us to help support this great cause --- A Cure Is In Sight!

Click Here to join our team: McNutts for Vision.

Look forward to seeing you there!

Connecting Communities
Through Broadband Technology

Connect.DC’s mission is to promote meaningful participation in technology for every person in the District of Columbia. They recognize that Internet access and digital literacy are necessary to ensure residents have the information technology capacity needed for civic and cultural participation, employment, lifelong learning, social interaction and access to essential services.

The program leverages government, private sector and community resources to provide affordable broadband access, digital education and outreach initiatives to bridge the digital divide in the District.

Learn more about the program at: www.connect.dc.gov.

Donohoe Office Tower - 8280 Wisconsin Avenu
Is The Power Corner of Downtown Bethesda

Donohoe Real Estate Services hired The Ad Agency to create a modern yet simplistic website that shows off what this property has to offer. The website positions the building as the "Power Corner of Downtown Bethesda" and provides information such as area attractions, major employers and other details about this 24/7 live, work and play location.

Find brochures, floorplans, leasing information and much more at: www.8280wisconsin.com.

Capital Cooking With Lauren DeSantis

Capital Cooking Logo

Capital Cooking with Lauren DeSantis is the first television show of its kind exploring the culinary and cultural riches of our Nation's Capital and beyond. The show is hosted by Lauren DeSantis, a lawyer by day and host/producer of her television show on the weekends. Lauren demonstrates cooking tips centered around the DC lifestyle featuring regional cuisine from all areas of the country as well as international dishes. Guests include top local chefs and Lauren provides answers to viewer questions regarding recipes and cooking secrets.

Episodes air on WETA and NBC Non-Stop.

Download the media kit, become a sponsor and learn more about the show at: www.theadagency.com/capitalcooking

Since 1982 The Ad Agency has been recognized as one of the pre-eminent full service research, marketing, advertising, design, and public relations firms serving a regional, national, and international client base. As an aggressive and agile firm, The Ad Agency believes in the fundamentals of communication strategies and has developed a reputation for effective, on-target marketing. Working with clients such as The US Department of Transportation, US Department of Energy, State Street Bank, Destination DC, American Express, The Washington Convention Center, The Greater Washington Board of Trade, CBRE, The Chevy Chase Land Company, as well as many other private, non-profit and government agencies, The Ad Agency is known for building and positioning brands along with maximizing the exposure and results for their clients.