U.S. DEPARTMENT
OF TRANSPORTATION
NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION (NHTSA)
The National Highway Traffic Safety Administration (NHTSA) asked The Ad Agency to help them design a website to teach children about traffic safety. Together we built "Safety City," a fun interactive site where kids can watch movies, take safety challenges and learn all the rules of the road. Our public relations efforts caught the attention of the national media: USA Today featured "Safety City" as a top site within two days of its launch, and washingtonpost. com listed it as a hot site. The site has won over 30 awards.
NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION (NHTSA)
The National Highway Traffic Safety Administration (NHTSA) asked The Ad Agency to help them design a website to teach children about traffic safety. Together we built "Safety City," a fun interactive site where kids can watch movies, take safety challenges and learn all the rules of the road. Our public relations efforts caught the attention of the national media: USA Today featured "Safety City" as a top site within two days of its launch, and washingtonpost. com listed it as a hot site. The site has won over 30 awards.