Fletcher, Heald & Hildreth

FHH Logo, Fletcher Heald & Hildreth Logo, Law Firm Logo
Client

Fletcher, Heald & Hildreth

Category
Logos
About This Project
  • Market/Competitor Research
  • Strategic Marketing Plan
  • Brand Identity
  • Website design
  • Public Relations
  • The Ad Agency was hired to design
    and produce the new Fletcher, Heald
    & Hildreth logo, brand and website.
    The new site is slick, attractive, easy to
    navigate, informative, and all the good
    things that a law firm website should be.
    It introduces Fletcher, Heald & Hildreth,
    and lets you know who they are and
    what they can do.


    You can read about the current team
    of lawyers and the firm’s history. (They’ve
    been around for 74 years, almost as long
    as the FCC.) On the home page we’ve
    included interesting factoids about each
    of the attorneys. One factoid per view—
    just hit refresh to see a different one.
    Once you get started, it’s hard to stop—
    like eating peanuts.


    It’s got nice photos of everyone. We
    debated what the photos should look
    like. Should they pose in faux meetings
    or courtroom dioramas, looking brutally
    hard-nosed yet supremely reasonable?
    Should they emphasize their softer
    side, dressing up in recreational garb
    (wetsuits? cycling outfits? camo?)?
    Should they pose in non-office settings
    looking tanned, rested, and ready?
    We went with down-to-earth, the way
    they really look—except in person they
    are in full color.


    The website has links to their blog and
    their informative publications, the
    Memo to Clients and FHH Telecom
    Law. The front page also includes the
    headlines from their most recent blog
    postings, in the unlikely event that you
    haven’t seen them elsewhere.
    Visit www.fhhlaw.com