The AD Agency created an informative Aetna microsite specifically for DC Government employees. This website detailed new enrollee information, benefits and plans for DC government employees. The microsite was successfully completed within the tight designated time frame. Soon after the launch of the website, we asked the AD Agency to launch an open enrollment campaign for Aetna, that consisted of out of home advertising and digital advertising. The advertising campaign was a huge success, doubling the number of enrollees from the previous year.
Dawn Fairhurst, Account Director, Aetna
The work that Debi Gasper’s team at The AD Agency provided for The National Museum of
Americans at War organization far exceeded our expectations. We came to them in search of a logo, brochure and website design and they came back with work that was original, creative and conveyed our message clearly and concisely.
Allan Cors, Executive Director, Americans at War
The AD Agency did an outstanding job in producing campaigns for both the Labor Day Weekend Music Festival as well as the 33rd Annual Mayor’s Arts Awards in Washington, DC. Their team was able to successfully target our audiences through digital advertising tactics with Google AdWords, Facebook, Instagram, and Twitter along with billboards and radio ads throughout the city resulting in significant increases in attendees for both events. The Agency’s attention to detail, through research, and efficiency matched with great communications led them to exceed all expectations.
Jeffrey Scott, Chief of External Affairs, DC Commission on the Arts and Humanities
I would strongly recommend The AD Agency. They provided services delivering actionable plans to assist the Office of the Chief Financial Officer to ensure “Best in Class” operations and to increase DC Lottery profits. The AD Agency contributed to various components of the project in a strategic manner. High quality work was provided in a timely, professional manner.
Herb Delehanty, Principal, Delehanty Consulting
WCTC has worked with The AD Agency on several projects important to the economic health of DC. They have delivered projects on time, on budget and above expectations. They are one of the few agencies that actually listen to the client…an asset that endears them to WCTC.
Bill Hanbury, CEO/President, Washington Convention and Tourism Corporation (WCTC).
The AD Agency was fantastic. I loved the team’s energy, focus, and passion for the OPEFM branding, website, public relations and educational outreach initiatives!
Allen Lew, City Administrator, District of Columbia
I want to express my deepest appreciation to The AD Agency, and to you personally, for unflagging commitment and loyalty as the agency of record for the Washington Convention Center Authority. When I arrived in Washington, DC in 1997, one of the first things I did was hire an agency to help us transform a faltering organization into a model of achievement.The first year was one of many major accomplishments kicked off with the approval of the new center. One year later, we celebrated the groundbreaking of the new Washington Convention Center, a historic day in DC and one I am sure we will always remember.Along the way, you have provided invaluable assistance with launching our impeccable new logo, strong collateral materials and ensuring positive press coverage. With your help, we have continued to build on our initial success.We have now passed the halfway point of construction on the new center and our organization is playing an increasingly important role in the Washington Metropolitan Region.We appreciate your contribution as more than just a contractor, but as a friend to our organization. Debi, we would not be where we are today without you. I thank you and will refer your agency whenever the opportunity avails itself.
Lewis H. Dawley, III, General Manager and CEO, WCCA
The Washington, DC Marketing Center successfully became the
Washington, DC Economic Partnership thanks to The AD Agency’s re-branding. They arrived at a better name by researching the names and logos of comparable organizations in surrounding counties as well as top cities nationally and internationally. The new name, logo and creative advertising powerfully brand us as the crucial point of contact for economic development opportunities in DC.
Michael G. Stevens, President, Washington, DC Marketing Center
Excellent creative design on excellent ads and cutting-edge website design.
Charlotte Troupe, Business Development Executive, Chicago Title.
We tasked The Ad Agency with marketing the first critical mass of luxury boutiques in DC to tenants, patrons, and the public. With advertisements, public relations, and direct mail, we leased our space to top names in the fashion industry and created a neverending buzz about the ‘Rodeo Drive of the East Cost’
Edward Asher, President, Chevy Chase Land Company
Washington Convention Center Authority has enjoyed a long-term, agency
of-record relationship with The AD Agency. Their excellent marketing and public
relations services and marvelous commitment to us is why we continue to ask
for their support.
Lana Ostrander, Director Of Marketing, Washington Convention Center Authority
We handed The Ad Agency a tough assignment. We wanted them to take a complex subject and make it clear to opinion leaders. The level of detail was daunting and the project was highly time sensitive. The agency came through with a clever, even exciting package. It got the disinterested readers in the door.
Robert Stewart, Director, Public MCI Telecommunications Corp.
The AD Agency was a strategic and creative partner to the University as it developed this major re-branding campaign and worked very hard to build consensus among all stakeholders. From metro ads to advertorials, the marketing materials raised positive awareness of the institution and successfully communicated the changes and the benefits a UDC education conferred.
Susan Bodiker, Former Executive Director, UDC
People hate government telling them what to do, so The AD Agency developed a campaign that made friends and converts by employing a light approach with non-governmental headlines and convincing people with solid reasoning backed by real information. The results were measurable, 70% of the residents were soon grasscycling.
Joe Keyser, Program Specialist, Department of Environmental Protection, Montgomery Country
With the help of The Ad Agency’s powerful branding and messaging, we raised the initial funds required to jumpstart out new REIT, sending us well on our way to success.
Jim Evans, President, CBRE Realty
I hired The AD Agency to brand and position Equity Homes in the home builders market. They came through with flying colors—a new outstanding logo, ad campaign and collateral materials—along with great account service every step along the way.
Gary Garczynski, President, National Capital Land
It was one of the most refreshing experiences I have had working with an agency—they took our basic idea and made it fly—the work was equal or better than the work we get from our national agencies—charge volume for those who participated in the promotion increased by 18 percent over normal expectations.
Curtis Wilson, Director of Sales and Marketing, American Express
Debi Gasper and her entire team at The AD Agency are incredibly creative and get the job done. They spend time learning about their client and offer exceptional, well thought out campaigns that are effective and work well within their client’s budget. Based on their work with Horizon Technologies (logo design/branding, Website and innovative ad campaigns. I feel they are one of the top creative agencies in the U.S. I would gladly recommend The AD Agency for anyone seeking a creative partner.
John Beckner, Director, Horizon Technologies
The AD Agency’s expertise and support were vital to the re-launch of the public engagement program for the Third Street Tunnel Infrastructure Project. The AD Agency team tactfully managed the hand-off of the outdated project website, worked through myriad issues with the prior vendor and designed an attractive user friendly website that has helped significantly improve public understanding and engagement with the project.
Tony Robinson, CEO, Robinson Public Affairs
The AD Agency has provided excellent thought leadership and creative talent in the promotion and branding of the District government’s 5-year, $71 million ASMP initiative. They played the major role in identifying target markets and developing very effective campaigns for each target market. Their work was a major reason for ASMP’s success and I highly recommend them.
Sanford M. Lazar, Director of Key Systems, ASMP/Office of the Chief Technology Officer, Government of the District of Columbia
They’re fun people to work with, but that’s hardly the reason we keep them. Everything they’ve done for us has succeeded far beyond our expectations. The “case study” brochure works so well, we get all the leads we can handle. The number of people who called to tell us they’ve read it cover-to-cover is amazing.
Richard White, President, Wolf & Cohen
By targeting locals with The AD Agency’s glossy door hangers, magnets, advertisements and savvy buzz marketing strategy, Georgetowners quickly picked up the phone to order our pizza. During the first weekend of the campaign, we received over 100 calls for delivery—including a call for 15 pizzas to the White House Situation Room!—and won over the hearts (and stomachs) of our customers.
Britt Swann, Owner, Rhino Bar and Pumphouse
As DC WIC Executive Director, our corporate brand identity has been well received by our private, public and community leaders. The results of The AD Agency’s creative efforts serve us well. Our new logo captures the spirit of our private-public partnership and our campaign effectively communicates the DC WIC message to both employer and industry workforce stakeholders.
Keith D. Mitchell, Executive Director, District of Columbia Workforce Investment Council
Woodmark has utilized The AD Agency for the design and development of our Investment Sales program creating the ‘look’ that allows us to compete with the very best in the business. As a small firm, we appreciate a business partner who understands us and gives us the tools to compete and win at the highest level.
Geoff Kieffer, President, Woodmark Commercial Services, LLC
Thank you for all of the work that you and your team have done on behalf of Answer Title. Sometimes you get into the nitty-gritty of day-to-day stuff and forget to step back and look at the big picture. You have done an outstanding job for us. I love our logo and brand. We are making a major statement everywhere we go. At the end of the day we really appreciate all that you have done and recognize the value of it all. Thanks!
S. Kathryn Allen, Co-President, Answer Title
I’m really pleased with the way The AD Agency used clever graphics and headlines. We got extremely positive feedback from our members – and the greatest number of requests for materials we have ever experienced. We also appreciate the help the agency has given us in sharpening our message and identifying the hot buttons.
Megan Hookey, Managing Director, Cable in the Classroom
The AD Agency, Inc. rates an A+. They are creative, clever, professional, polished and provide a broad range of premium services. The theme for RAMW’s 21st RAMMY Awards Gala was conceived by The AD Agency and our 2003 Gala was the most successful event ever. Hats off to Deborah Gasper and her staff.
Lynne Breaux, Executive Director, Restaurant Association Metropolitan Washington
The reputation and growth of The AD Agency are the direct result of Debi’s hands-on creative direction for all major client projects. A native of Washington, D.C. and principal of the agency for twenty years, Debi has provided marketing, advertising, design and public relations support for every major industry in the Greater D.C. area.
Michael Boland, President, Boland Real Estate Services
They really surprised us. The direct mail piece was very different from anything ever done for ManTech. The CEO sent it to all 15 division heads for comment and the response was overwhelmingly positive.
John Walsh, Director, ManTech Environmental Corporation
For years, Chicago Title DC National Business Unit has been an industry leader, offering services for virtually every type of title transaction. After a rigorous screening process, we selected The AD Agency to our tell our unique story in a new corporate brochure. We were genuinely delighted with their creative approach and believe they effectively communicated the many services we offer while reinforcing and enhancing our time-tested brand.
Selina I. Parelskin, Senior Vice President, Chicago Title DC National Business Unit
The AD Agency provided effective and impactful creative to support a community outreach campaign.
William Lecos , CEO of Lecos and Associates
Faced with creating a sense of place and branding for an already existing commercial corridor was a challenge in itself. Having worked with Debi Gasper and her cutting edge team, the Ad Agency was an easy call to make to create our identity. Our logo is now part of the Washington landscape.
Marcia H. Rosenthal, Executive Director, Golden Triangle BID
From composting and grass-cycling to mixed-paper recycling and recycling at work, The Ad Agency has played a major role in supporting Montgomery County’s many successful recycling outreach initiatives.
Eileen Kao, Recycling Coordinator, Department of Public Works and Transportation, Montgomery County, MD
When presented with the challenges faced at the Chevy Chase Pavilion, The AD Agency immediately went to work on a new brand expression to upgrade the mall’s image for shoppers and petential tenants. The AD Agency designed a stylish new website along with a direct mail campaign, print ads, banners and guerill marketing. As a result, there has been increased local recognition and interest from new tenants. More directly, many of our retailers experienced stellar sales figures in 2006 as a result of the marketing tactics.
Chris Stewart, Vice President/General Manager, ING Clarion
Friday I delivered donuts to Debi Gasper who owns The Ad Agency in DC. One of the reasons for going was to thank Debi for the great work The AD Agency did promoting Gooey being voted one of the best donut shops in America by the Food Network. I know there are a lot of business owners who follow Gooey. So let me tell you and give a shout out to The AD Agency. If you ever want to expand your brand or need guidance in marketing or social media then you’ll be doing yourself a favor if you call them. They are extremely professional and your goals become their mission. It’s that simple.
Doug Ingram, CEO, Gooey Donuts