DC Commission on the Arts and Humanities- Labor Day Music Festival

DC Commission on the Arts and Humanities- Labor Day Music Festival DC Commission on the Arts and Humanities- Labor Day Music Festival DC Commission on the Arts and Humanities- Labor Day Music Festival DC Commission on the Arts and Humanities- Labor Day Music Festival
Category
Campaigns
About This Project

 

CLIENT

DC COMMISSION ON THE ARTS AND HUMANITIES

 

• Media Buy

• Social and Digital Media

• Website Design/Development

• Event Marketing

• Radio Advertising

 

The DC Commission on the Arts and Humanities hired the AD Agency to promote the Labor Day Weekend Music Festival. The goal of the campaign was to increase attendees for both nights and we exceeded all expectations. The campaign was focused mostly on digital advertising within Google Ads, Facebook, Instagram and Twitter. We aggressively advertised on these platforms to reach the most amount of people in a short amount of time. The ads also ran on digital billboards and radio stations throughout the city.