District of Columbia Taxicab Commission

• Market Competitor Research
• Strategic Marketing Plan
• Brand Identity
• Print Ads, Posts, & Direct Mail

The District of Columbia Taxicab Commission (DCTC) hired The AD Agency to develop promotional materials to market the Coordinated Alternative Paratransit Service (CAPS) Pilot Program. The AD Agency developed brochures, a direct mail program and posters to raise the awareness of the CAPS-DC pilot program informing potential participants of the operational elements of the program.