Greater Washington Board of Trade


Greater Washington Board of Trade

About This Project
  • Strategic Marketing Plan
  • Logo/Branding Campaign
  • Website Design
  • Media Buying
  • Print, Radio, Online, Billboard
  • Advertising Campaign


How do you motivate passive
commuters to click on a website,
become activists, write letters, send
emails and voice opinions at meetings?
Using a little “Human Contact,” we
developed a print, internet, radio and
outdoor campaign that drove angry
commuters into action.
We also named the brand, designed the
logo and built the website. The results
were dramatic.


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