Noma Business Improvement District (BID)


NOMA Business Improvement District (BID)

About This Project

The Noma BID asked The Ad Agency
to develop a powerful brand image that
would position the area for tremendous
growth and change over the years to


Our branding efforts helped to create a
new logo and collateral materials that
successfully reflects the vibrant, 24/7
community that Noma is becoming.
We then coordinated a BID launch event
with stakeholders, developers, politicians
and community members. The event
helped create a buzz about the changes
to come and highlighted developers’
incoming projects. Mayor Adrian Fenty
and Congresswoman Eleanor Holmes
Norton unveiled the new logo at the
launch. This event was also coordinated
by the agency.