Washington DC Convention & Tourism Corporation

About This Project
  • Strategic Marketing Plan
  • Print Ads, Brochures, Video, & Direct Mail
  • Exhibit Design


When the Washington Convention
and Visitor’s Association (WCVA)
merged with the DC Committee to
promote Washington, they formed the
Washington DC Convention and Tourism
Corporation (WCTC). The Ad Agency
developed the strategic plan to meet
their objectives of promoting the new
Washington Convention Center and
marketing Washington, DC as a fun,
safe and interesting city. Elements of the
plan included a special advertising
newspaper insert, a brochure promoting
the new Convention Center, hotel maps,
print ads, direct mail, video, and trade
show exhibit design.