Washington, DC Economic Partnership

• Strategic Marketing Plan
• Logo/Branding Campaign
• Brochure Design

The Ad Agency successfully re-branded the Washington, DC Marketing Center into the Washington, DC Economic Partnership and produced maps of the DC area and brochures to promote the city. The DC Marketing Center was a misnomer and confused the retailers, businesses, non-profits and associations the organization serves. The agency arrived at a better alternative by researching the names and logos of comparable organizations in surrounding counties as well as top cities nationally and internationally. During the organization’s fifth anniversary event, the new name and logo were unveiled to 1,000 annual meeting attendees.