When presented with the challenges faced at the Chevy Chase Pavilion, The AD Agency immediately went to work on a new brand expression to upgrade the mall’s image for shoppers and petential tenants. The AD Agency designed a stylish new website along with a direct mail campaign, print ads, banners and guerill marketing. As a result, there has been increased local recognition and interest from new tenants. More directly, many of our retailers experienced stellar sales figures in 2006 as a result of the marketing tactics.
Chris Stewart, Vice President/General Manager, ING Clarion