Dawn Fairhurst

The AD Agency created an informative Aetna microsite specifically for DC Government employees. This website detailed new enrollee information, benefits and plans for DC government employees. The microsite was successfully completed within the tight designated time frame. Soon after the launch of the website, we asked the AD Agency to launch an open enrollment campaign for Aetna, that consisted of out of home advertising and digital advertising. The advertising campaign was a huge success, doubling the number of enrollees from the previous year.
Dawn Fairhurst, Account Director, Aetna