11 May 2017 The AD Agency attends La Fleur’s 2017 Lottery Symposium
Posted at 10:23 AM in Uncategorized
The theme of the symposium was “Lottery Content Innovators” and attendees examined the role of content innovation for the $300 billion global lottery industry.
While digital is the fastest growing channel, most U.S. lotteries are prohibited from selling online. Speakers examined how lotteries can innovate with traditional products, “instant-ified” products—e-instants, ITGs, 2nd chance, and mobile apps—all of which are helping to reboot traditional lottery marketing and improve the bottom line.
The D.C. Lottery co-hosted the conference.