The Collection

The Chevy Chase Land Company tasked The AD Agency with strategically marketing and positioning The Collection at Chevy Chase to luxury brand tenants, future patrons and the general public. With advertisements, public relations, a website and direct mail, we quickly garnered attention—including over $400,000 worth of coverage in international, national and local media. Our efforts established The Collection as the “Rodeo Drive of the East Coast” and brought retailers such as Jimmy Choo and Louis Vuitton to DC.