UNIVERSITY SYSTEM OF THE DISTRICT OF COLUMBIA

• Market/Competitor Research
• Strategic Marketing Plan
• Brand Identity
• Print, Transit, Broadcast and
     Online Media Buy
• Public Relations

Radio Commercial:

 
The University System of the District of Columbia launched the most aggressive effort in the history of the university to promote itself. The series of print, transit, broadcast and online ads was designed to highlight the substantial changes taking place at UDC, as well as improve the school’s image in the community and raise awareness/enrollment.