Washington DC Convention & Tourism Corporation


Washington DC Convention & Tourism Corporation

About This Project


  • Strategic Marketing Plan
  • Print Ads, Brochures, Video, & Direct Mail
  • Exhibit Design


When the Washington Convention

and Visitor’s Association (WCVA)

merged with the DC Committee to

promote Washington, they formed the

Washington DC Convention and Tourism

Corporation (WCTC). The Ad Agency

developed the strategic plan to meet

their objectives of promoting the new

Washington Convention Center and

marketing Washington, DC as a fun,

safe and interesting city. Elements of the plan included a special advertising

newspaper insert, a brochure promoting

the new Convention Center, hotel maps, print ads, direct mail, video, and trade show exhibit design.