Central Virginia Waste Management Authority


Central Virginia Waste Management Authority

About This Project


Radio Commercial:


  • Public Communication
  • Strategic Planning
  • Print, Transit, Broadcast, and Online Media Buying
  • Public Relations


The Ad Agency developed a savvy television commercial and radio jingle for the Central Virginia Waste Management Authority (CVWMA) curbside recycling campaign. “It Feels Good To Do Good” when you recycle and give back to Mother Earth is the campaign theme. In addition to the creative work,

The Ad Agency handled the media buys with Clear Channel radio, Comcast cable television and CBS. On top of the paid advertising, we

garnered free campaign coverage by negotiating ongoing public service announcements. The PSAs are running on all the major networks and radio stations in the area. The Ad Agency also secured a table for CVWMA at Richmond’s Healthy Lifestyle Expo where the organization not only promoted curbside recycling to locals, but also conducted several interviews with the media, including CBS news. The television coverage ran

in the morning and nighttime segments as well as over the next few days. Since taking on The Ad Agency, CVWMA has seen an increase in website hits, phone calls, and most importantly, curbside recycling.